Following the idea of reuse, ecoBirdy designed a special pattern to transform the carboard box of Charlie chair into a fun playhouse for children. The inspiration was found in the historic city of Antwerp where the brand ecoBirdy was founded.
16th Century Houses
Going back more than five hundred years ago, Antwerp was the economic capital of its time. With more than hundreds of ships passing a day the harbor, it brought foreign trade. The resident of merchants making the city cosmopolitan. The former “gildehuizen” (Guild houses) were originally the headquarters of the city’s 16th and 17th century guilds, which still can be found at the centre of the city reflect the atmosphere of Antwerp’s golden age. Recognizable by their vertically pointed roofs and stepped gables.
It is the memory of these glorious houses that ecoBirdy wanted express in the design of the playhouse. The basic pattern of the house has been drawn. Decoration and colouring are left to the imagination of the kids.
The main function of the box is to deliver the product. Second function is transforming to another playing tool for children after being folded or cut. With this principle, ecoBirdy aims to improve the sustainability of their packaging. Attention has already been paid to the omission of unnecessary single-use plastic packaging. Recycled cardboard box and paper tape are used to reduce environmental impact.