Charlie, the Chair.
Next week our first ecoBirdy furniture collection for kids will be officially launched. All pieces will be unveiled at our own stand at Maison & Objet in Paris: Hall 7 — Stand D168. After two years of planning and working on our ecoBirdy project, we couldn’t be more excited this moment has finally arrived.
Here we’ll give you a preview of one piece of our kids furniture line: Charlie, the chair*. As all pieces from our collection, Charlie is exclusively made of recycled plastic. Flakes from recycled plastic toys add a unique touch of colour to the pieces. Due to the accurate sorting, cleaning and grinding during the recycling process, the plastic is pure and clean. This means it is absolutely free from harmful chemicals and 100% recyclable after his life as a chair. Charlie has been especially designed for kids starting from 18 months. After producing a large number of prototypes to examine ergonomic features, comfort and handling for kids as well as the production procedure we had finally found our perfect chair, Charlie. Its friendly, soft forms and rounded edges are complemented by a large seating surface. This makes Charlie not only comfortable for kids but offers also advantages in production. As a result of well studied shapes, Charlie is light and stable at once, a combination that makes it simple to move for kids and not easy to turnover. Featuring a smooth surface, our chair is pleasant to the touch and easy to clean. Thanks to the speckled design – we call them magic flakes – Charlie is a colourful eye-catcher as well as a recognizable product of recycling. This was important to us as we want the kids to recognize their old toys in these pieces of their first own furniture.
Designing every piece of our ecoBirdy collection we tried to see the world through children’s eyes, aiming to create pieces that would enable kids to experience creativity and at the same time raise awareness for sustainability.