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ecoBirdy upcycling definition

Defining Upcycling

Upcycling has become a popular term when talking about sustainability. But what does it mean in the creation of a more sustainable product? What makes it different from recycling or downcycling?

Upcycling is a part of the recycling process that creatively repurposes or readapts discarded objects into more useful and valuable products that do not cause weakness to its integrity.

There are 3.3 million metric tons[1] of plastic that are quickly disposed into landfills in Europe. With upcycling, ecoBirdy is not only extending the life of plastic but also increasing its durability. This reduces the consumption of raw materials, spinning a problem into a creative solution.

Through the upcycling process, plastic is not broken down but properly sorted to increase the value of its properties in a highly desirable way.

For ecoBirdy, upcycling means delivering intentionally designed products that are always:


1. Higher quality: The end product is more durable, ergonomic, and aesthetically pleasing than other products in the same function. 

2. Higher value: Material has been re-designed and is assembled in an intentional way that the end product has a higher value.

3. Highly desirable: The product is strongly positioned within its defined clientele and is advocated by leaders in its specific sector.


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Photo credit: The Guilt Free Space by Franklin Till. Photography by Guy Archard





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