Upcycling has become a popular term when talking about sustainability. But what does it mean in the creation of a more sustainable product? What makes it different from recycling or downcycling?
Upcycling is a part of the recycling process that creatively repurposes or readapts discarded objects into more useful and valuable products that do not cause weakness to its integrity.
There are 3.3 million metric tons of plastic that are quickly disposed of in landfills in Europe. With upcycling, ecoBirdy is not only extends the life of plastic but also increases its durability. This reduces the consumption of raw materials, turning a problem into a creative solution.
Through the upcycling process, plastic is not broken down but properly sorted to increase the value of its properties in a highly desirable way.
For ecoBirdy, upcycling means delivering intentionally designed products that are always:
1. High quality: The end product is more durable, ergonomic, and aesthetically pleasing than other products with the same function.
2. High value: The material is re-designed and assembled in an intentional way so that the end product has a higher value.
3. Highly desirable: The product is strongly positioned in the market and has a defined clientele. It is recommended by leaders in its specific sector.
Photo credit: The Guilt Free Space by Franklin Till. Photography by Guy Archard