ecoBirdy’s Kids Furniture in GAP X BÉIS Campaign

Charlie Chair and Luisa Table by ecoBirdy are featured in the 75-second film, “Go Big. Don’t Go Home.” for Gap x BÉIS directed by Andrew B. Myers.

Set inside a suitcase, the Charlie Chair and Luisa Table are part of a breathtakingly designed blue scenery. The minimalistic space features unified light blue walls and a staircase which runs diagonally, adding dynamics to the storyline and creating seamless transitions between different settings. The space is decorated with few, carefully selected furniture pieces, keeping the room’s functions open for interpretation.

Shay Mitchell trying on clothes from the Gap x Beis collection

We love how the kids’ area subtly hints to an ordinary family life: the clothing pieces on the floor, the open suitcase, a random toy on the chair. The unorganized elements make the scene feel authentic and resonating with a typical family lifestyle.

The video campaign stars Shay Mitchell, actress and founder of BÉIS, and her partner Matte Babel, TV host and producer, as well as their two daughters. With denim blue being the base colour of the collaborative travel collection of Gap x BÉIS, every detail of the set is thoughtfully curated to create a blue world in a dollhouse-like surreal atmosphere.

In the scenario, Shay Mitchell tries on different outfits from BÉIS’ apparel and luggage line in collaboration with Gap. The pieces in the capsule collection are designed to be travel ready, easy to style and comfortable so you can experience the world. Gap is known for its effortless, casual fashion. The limited-edition collection smartly blends Gap’s iconic essentials with BÉIS’ signature function-forward travel designs.

BÉIS is a baggage and lifestyle brand that creates aesthetic and functional travel pieces. “Our bags are designed to make your every day easier. With purpose behind every pocket and proportion. Made for the moments between here and there.”

We are honoured that our iconic children’s furniture has been featured in this uniquely art-directed campaign. The table and chairs are placed in a central spot in the living space of the house, adding a family-oriented spirit to the everyday environment. The ergonomic shapes, rounded edges and cool blue accent colours of the recycled fragments strengthen the visual appeal of the campaign’s set design.

Shop the furniture from the campaign

ecoBirdy products featured in the campaign video

Luisa Table Ocean , Charlie Chair Sky & Charlie Chair Ocean

Charlie Chair and Luisa Table are our bestselling furniture set. Both have been authentically designed by ecoBirdy with an eye for aesthetics and to cater to toddlers’ ergonomics.

The furniture is made of ecothylene®, a recycled and recyclable plastic material developed by ecoBirdy. The company has implemented social and environmental responsibility in every aspect of its business, that’s why ecoBirdy has been acknowledged by B corporation since 2019.