ecoBirdy launches Charlie Chair Ultra Pink, a result of its B2B full-service waste solution to reach complete circularity. The limited-edition colour of our iconic kids’ seat is made with recycled faulty products supplied by the fellow Belgian label Quut.
Already committed and successfully engaged in providing a meaningful answer to post-consumer plastic waste, ecoBirdy offers custom-made solutions to give a circular life to companies’ manufacturing waste.
The circular process
Manufacturing waste is an unavoidable byproduct of any production stream. Building an installation that is specified to the source material, we aim to maximize the value of reusing these resources. It required a new production line in our patented recycling process and a considerable amount of manual work, which has taken place in a sheltered workshop. We go far beyond making beautiful items, putting importance on social inclusion not less than the sophisticated production process, and the ethos of social and environmental responsibility.
We are proving to companies that there’s value to be found in their waste stream. In 2021 we partnered with the personal care brand Mustela, turning their plastic containers into limited editions of Charlie Chairs and Rhino Lamps. And in 2022, we worked with Contaclens Centre, recycling 5.825 contact lens blister packs into a special edition of Frost Table.
Charlie Chair Ultra Pink
Industrial waste becomes a joyful combination of speckles in different shades of pink, ready to brighten any space and little one’s life. Charlie Chair is comfortable, light and stable, a combination that makes it simple for kids to move and yet impossible to tip over. Soft shapes and rounded edges are complemented by a large seating surface. In addition to the Ultra Pink limited edition, Charlie Chair comes in five colours and it can be used indoors and outdoors, in private and public spaces.
Since its launch in 2018, Charlie Chair and the rest of the Kids’ Collection have been exhibited in international museums, from the Young V&A in London to the Cooper Hewitt Museum in New York. The ergonomic and innovative design has been noticed around the world, with designer duo Vanessa Yuan and Joris Vanbriel receiving multiple design awards. In 2019, ecoBirdy was one of the first Belgian companies to obtain the B Corp label, confirming the commitment to achieving positive change sustainably.
Pictures by Ulrika Nihlen, styling by Clara Dayet.